As a leader in the Healthcare industry, it was important to ML Healthcare to carry the quality and care they value, across on the design and marketing materials.
In the middle of a re-brand, ML Healthcare came to Primo Motif Ad & Design Agency, with a need to re-brand and re-introduce itself to the marketplace. ML Healthcare’s primary concern was that the new brand would speak directly to it’s target market. The new website would also need to be very easy to use, and accessible on every type of device.
Re-Design the brand and the online presence keeping the Company’s heart in mind.
We began the company’s transformation starting with the brand. Laying a solid foundation for the company’s new identity was critical to the entire project. After several rounds of strategic design, we were able to create a solid identity.
Once the brand and identity was decided upon, our next step was to define the style and create company guidelines. We defined the company color’s, fonts, image direction, etc. that was then used to help re-design the company’s website. The new website was critical in letting the market re-discover ML Healthcare.