The Legal Stream Software would be introduced to the Marketplace while creating a new market itself.
Legal Stream would be one of the first companies to create software that would assist in the communication of legal cases and medical professionals. The biggest problem was the market itself was extremely new, therefore the research needed to create the brand was not easily available.
Translate the effectiveness of Legal Stream so that it matches it’s new brand.
When we started the branding process, we wanted to include the connection the software actually makes between lawyers and doctors. We wanted to fluid channel of constant communication to be represented in the icon. We felt it was critical for Legal Stream’s audience could see and connect with how the software would function.
Once we defined the icon, we were able to complete the brand with a color palette that comes across reliable, smart, and effective. Use of color theory was integral in helping us choose the right color combinations. The new brand was very well received.