Current online presence didn’t match the brand of Luminous Church
Luminous Church approached Primo Motif for a refresh of their current website. They felt that their current site didn’t align from a brand nor marketing perspective. Most of the audience is a younger demographic, therefore their messaging, and marketing needed to better align itself with its audience.
Create a website that captured the essence of the Luminous church brand, and present it in a way the audience will understand.
When we took on the task of re-designing the existing website, we started out by researching and putting together a user persona, which captures the target audience. When you understand the audience you are speaking to, you are able to design specifically for that audience. Since the target market was more youthful in age, we decided to add elements that would improve user experience and engagement. We settled on video, beautiful photography, and easy to read page layouts.
When we did user testing, the feedback was aligned with our original goals for the project. We were able to re-create and re-brand Luminous Church in a way that would really resonate with its members. The new website was very well received and has helped launch Luminous Church forward in their online marketing strategy.
How to introduce a new, better way to do Health Insurance. Proper Healthcare needed help getting introduced to the market.
Proper Healthcare was a newly formed company that was in need of a voice. Primo Motif helped Proper create not only their brand but their entire online and offline presence. Marketing a company today has to really come across with a very clear and easy to understand message. Since most people are familiar with the current health insurance market, we really had to focus on teaching and explaining how Proper makes it better and easier to be insured. We had to create and establish a brand that would represent a company that accurately represented Proper’s values, and ethics.
Starting with the Branding our focus was to create and build a solid foundation for Proper Healthcare to establish itself in the marketplace, and allow itself the best chance to grow.
Primo Motif helped build the Proper Healthcare foundation for successful market entry. It established and defined styles and guides that will help Proper to market it in a way that is cohesive and all-inclusive. Primo created and built a website that is designed in a way to educate and informs potential customers on the benefits of selecting Proper Healthcare.
Primo not only created a brand and an online presence, but established a digital marketing plan, designed and created marketing materials, and created an online marketing video.
As a leader in the Healthcare industry, it was important to ML Healthcare to carry the quality and care they value, across on the design and marketing materials.
In the middle of a re-brand, ML Healthcare came to Primo Motif Ad & Design Agency, with a need to re-brand and re-introduce itself to the marketplace. ML Healthcare’s primary concern was that the new brand would speak directly to it’s target market. The new website would also need to be very easy to use, and accessible on every type of device.
Re-Design the brand and the online presence keeping the Company’s heart in mind.
We began the company’s transformation starting with the brand. Laying a solid foundation for the company’s new identity was critical to the entire project. After several rounds of strategic design, we were able to create a solid identity.
Once the brand and identity was decided upon, our next step was to define the style and create company guidelines. We defined the company color’s, fonts, image direction, etc. that was then used to help re-design the company’s website. The new website was critical in letting the market re-discover ML Healthcare.
Recent Acquisition created the need for Sage Energy to establish itself in the marketplace.
With the recent merger and acquisition of an energy company, Sage Enviro came to Primo Motif to help create it’s own identity and online presence. Starting from ground zero, we were able to get creative, and have free range for the website and the new brand.
Incorporate the hardworking individuals the makeup the new company, as well as combine the multiple service offerings into a singular brand and vision.
Sage Energy services offering ranges construction, pipeline, and general refinery maintenance. The oil and gas industry is extensive, and making sure Sage Energy Services stands out was the main goal to resolve.
Sage Energy Services was very please with the new identity. They felt it represented the brand to perfection, and the online presence was key for the company securing multiple large contracts.
Patel Gaines was in search for a new brand and new online presence that would match the success and growth the company has experienced.
The existing, older website was dated and created in a way that did not allow room for growth. The older website utilized old technology and placed several constraints both from a technological standpoint as well as an aesthetic standpoint.
Re-design Patelgaines.com to better match the new and improved brand, as well as redevelopment onto a world class CMS.
The Patel Gaines website was re-designed keeping in mind the new established brand, and the approach was to create an elegant yet simply modern user interface and user experience.
Aria Dental was in search of help to better understand and align with it’s target customer.
Recently acquired dental practice, was in search of an identity and digital marketing presence that would help align itself to its current customer, as well as establish itself in the area as a cutting edge dental practice.
Better Research, Better Brand, Better Clarity.
By taking the necessary time to research the existing market and area, we were able to really identify and define Aria Dental’s target market. Our discovery drove the design and communication of the new brand, and it helped our team to set the foundation for Aria Dental.
After designing the Aria Brand, we took on the task of creating a lead generation online website, that would provide the audience with the information it needed quickly, while allowing users to easily set appointments.
Introducing a new way for dental implants
Insight Dental Systems created an all inclusive dental implant system that would revolutionize the dental industry. The biggest part of the problem was education dentists and showing them the benefits of using insights system.
Breaking the barrier of entry
In order to make the needed impact in the dental community, we had to get several well known dental professionals on board. We partnered with world renowned dentists, and created educational and promotional videos that explained the benefits of the insight dental system.
We also were tasked with designing an easy to understand website, that allowed dentists to quickly order and re-order their dental implant kits. We created and developed an e-commerce platform that connected with fishbowl inventory management software in order to ensure we had real-time inventory and sales management.
Establish and strong online and offline presence.
The Law Offices of Abel A. Dominguez have been practicing law in the area for over 30 years. The existing way of doing business needed a shift in the aspect of marketing. The Law Office needed to re-brand itself as well as create an online presence that would help new and existing customers easily find the Law Firm and schedule consultations.
Improving the brand, and the online presence.
We were able to re-brand the law firm, and help to find its identity both offline and online. We built an online presence that has served as a lead generation magnet, allowing visitors to quickly register online for a free consultation. This has helped Abel A.Dominguez to schedule between 8-10 new consultations per week.
Greenstone Electrical Solutions is a provider of installation and energy services.
Greenstone Electrical came to Primo Motif in search for a much functional, and easy to use corporate website. Their current site was confusing, and hard for visitors to locate needed information.
We were able to help re-design the existing corporate website to better match the existing brand, but also to help visitors to quickly locate and find pertinent information. We also were able to integrate a job application platform that helped Greenstone take control of open positions, applications, and hiring on a much more streamlined process.
The new corporate website was designed using the latest web technologies, and is scalable on all devices. It utilize a content management system, that allows members of Greenstone to quickly update and maintain infomration without the need of a developer.
Pool Company in search of a new brand and identity online
Goebel Custom Pools recently opened its doors locally and really wanted to find its place in the current custom pool builder marketplace. The owner of the company desired a brand and an identity that spoke to their company values and beliefs. They strive as a company to provide the best quality possible while ensuring their client’s overall satisfaction.
Modern Clean Visually Appealing Identity
We helped create a modern clean brand and identity that matched the quality and values of the company. The owner fell in love with the overall look and feel of both the brand and the website. We helped create a website that not only provided valuable information, but converted visitors into leads.
After implementing our appointment lead generation system, Goebel Custom Pools saw an increase of online web inquiries that turned into real customers.