Aria Dental was in search of help to better understand and align with it’s target customer.
Recently acquired dental practice, was in search of an identity and digital marketing presence that would help align itself to its current customer, as well as establish itself in the area as a cutting edge dental practice.
Better Research, Better Brand, Better Clarity.
By taking the necessary time to research the existing market and area, we were able to really identify and define Aria Dental’s target market. Our discovery drove the design and communication of the new brand, and it helped our team to set the foundation for Aria Dental.
After designing the Aria Brand, we took on the task of creating a lead generation online website, that would provide the audience with the information it needed quickly, while allowing users to easily set appointments.
Introducing a new way for dental implants
Insight Dental Systems created an all inclusive dental implant system that would revolutionize the dental industry. The biggest part of the problem was education dentists and showing them the benefits of using insights system.
Breaking the barrier of entry
In order to make the needed impact in the dental community, we had to get several well known dental professionals on board. We partnered with world renowned dentists, and created educational and promotional videos that explained the benefits of the insight dental system.
We also were tasked with designing an easy to understand website, that allowed dentists to quickly order and re-order their dental implant kits. We created and developed an e-commerce platform that connected with fishbowl inventory management software in order to ensure we had real-time inventory and sales management.
Establish and strong online and offline presence.
The Law Offices of Abel A. Dominguez have been practicing law in the area for over 30 years. The existing way of doing business needed a shift in the aspect of marketing. The Law Office needed to re-brand itself as well as create an online presence that would help new and existing customers easily find the Law Firm and schedule consultations.
Improving the brand, and the online presence.
We were able to re-brand the law firm, and help to find its identity both offline and online. We built an online presence that has served as a lead generation magnet, allowing visitors to quickly register online for a free consultation. This has helped Abel A.Dominguez to schedule between 8-10 new consultations per week.
In search of an effective way to tell their story
Custom Home Builder, Weston Dean is one of San Antonio’s fastest and up and coming custom home builders in the area. Being a fairly young company, they were in search of a creative way to share the company’s history and values.
Video that engages with it’s audience
We shared the idea of creating a set of marketing videos that would help share the vision and the values of the company for its audience. We also felt that the best way to promote Weston Dean, was to do so by allowing real clients to share their building experiences.
We captured the heart and the essence of Weston Dean on video for the world to see, and allowed real clients to highlight the most exciting parts of their custom home building experience.
Established Dermatology Clinic in search of an online presence.
The SkinMD came to Primo Motif in search of an online presence that would help provide the information potential clients were looking for, but also allow them a platform in which to sell their skin care products.
Skincare Re-imagined Online
We completely re-designed the existing website utilizing the principles of Lead Generation, to create a site that not only look beautiful, but converted. We increased the number of appointments being set with simple call to actions that allowed visitors to quickly schedule a consultation.
On the E-commerce side, we integrated a shopping cart that would enable The SkinMD to quickly and easily sell its line of skincare products. We were able to provide a system in which existing customers could quickly and easily re-order items they needed. Overall sales increased and the owner was very happy.