PRIMO MOTIF

Style Guides

What is a Style Guide?

A style guide is a document that prescribes the 'styles' or standard format for the presentation of information.

It deals systematically with the presentation of content in a particular publication, identifying any standards that the publisher wants to apply holistically to all content across that publication.

Style guides have a big role in publishing, but the concept is also prolific in design. Many large companies, for instance, have style guides that prescribe to designers and artists how the company logo may be used (for example) -- which background colours it may appear upon, what it will look like when reversed, in black and white, etc.

Why Use a Style Guide?

The key purpose of a style guide is to make your life easier. All the aspects we'll discuss here have one result -- they reduce the amount of thought you have to put into tiny details on an ongoing basis.

This means you can focus on bigger things that require precious brain power: landing the next big client, analyzing your traffic figures, planning new additions to your site...

So how exactly can a style guide reduce your workload?